Welcome to the Training Ground

Develop a genuine human connection to help members stay motivated.

INSIGHT

There are a lot of online fitness platforms out there. But, many lack the genuine connection that keeps people onboard.

As a certified personal trainer and Mr USA 2021, I know the biggest struggle of losing or gaining weight for people isn’t the workouts - it’s finding the motivation to keep doing them.

With so much fitness info coming from so many different places, people now have ample online options that fit their budget — but they lack the connection, motivation, and personality a 1-on-1 trainer provides.

IDEA

A fitness and feel-good app that makes every member feel like the only member.

With custom programs algorithmically created for users and class-style HIIT, strength, and cardio workouts, to direct messaging, video chat, and monthly live Q&As, members feel as connected to their digital trainer as they would a real-life one.

Features like daily challenges paired with new health, diet, and grooming videos every week provide another layer of information and understanding to round out every member’s experience and keep them coming back. #whatiswhey

IMPACT

A reason to stay on track and come back.

Training itself has never been about just looking better — it’s about the feelings that come with it and the connections made along the way.

The BrütCamp app offered just that, through informative health and fun grooming videos, daily challenges that kept members competing against no one but themselves, and the feeling of a real, genuine trainer by their side.