Introducing the Nike NBA Connected Jersey.


Get closer to the game than ever before. Tap your phone to the Connected Jersey's tag and unlock highlights, early access to exclusive gear, and more.


Tap in to the game.

We built the entire experience from A to Z, transforming the way younger fans experience game day.

From game highlights to messages from your player, courtside upgrades and a chance to meet the squad, your jersey is a direct line to your favorite athlete.

Check out this video to see how it works.